Product name:

What the product is:

Magazine in which this ad appeared, and date:

Description of ad layout:

Main tag line:

Relevant copy:

Most prominent technique(s) used in the ad:

Brief explanation of where each technique can be “seen”:

Values and desires addressed by the ad:

Likely target audience:

How you arrived at this conclusion:

What the ad implies to the audience if the product is used:

This ad for ___________________ is targeted toward _______________________. This target audience values ___________________ and ___________________, so the creators of this ad address these values strongly through the technique(s) of _____________________ and _____________________.